Haribo Trafford
CLIENT
DURATION
SIZE (SQ/FT)
LOCATION
SECTOR
Haribo
10 Weeks
2,000
Manchester
Retail
Haribo Trafford Centre
We were thrilled to be part of bringing HARIBO’s Trafford Centre store to life, opening just in time for the festive season at one of the UK’s most iconic shopping destinations. The 13th HARIBO store to open across the UK, the space needed to hold its own in a centre of that calibre, and we’re confident it does.
Brand Identity
The Trafford Centre presented a real opportunity to push what a HARIBO store could look like. Our team put a huge amount of thought into the displays and fixtures, making sure the space felt unmistakably HARIBO whilst giving the full product offering the platform it deserves.
Scope of Works
The Trafford Centre store was a turnkey project for our team, with SIM involved at every stage of the process. We worked shoulder to shoulder with HARIBO to shape the design and bring it to life, delivering everything from bespoke branded fixtures through to tailor-made joinery elements that give the store its distinct character. We also took ownership of the entire mechanical and electrical fit-out.
Features
Between the full LED shopfront, the digital features running throughout the store, and the pick and mix station, there’s plenty to keep shoppers entertained from the moment they walk in.
